Shawnee Mercier is a growth strategist and healthtech innovator dedicated to transforming how behavioral and mental healthcare organizations launch and scale their operations. As the Founder & CEO of Behavioral Blueprints, she leads a team of industry experts in helping providers scale, optimize operations, and enhance patient access through technology-driven, data-backed strategies.
With a career spanning academic medical centers, private equity-backed healthcare systems, and health-tech startups, Shawnee is at the forefront of strategic partnerships, AI implementation, and scalable business models that empower behavioral health providers to achieve long-term, sustainable growth.
Expertise & Focus Areas:
✅ Strategic Growth & Market Positioning – Crafting scalable business plans aligned with market demands, payor requirements, and evolving regulations.
✅ AI & Automation in Behavioral Health – Implementing AI-powered tools to streamline workflows, improve efficiency, and enhance patient engagement.
✅ Business Development & Revenue Optimization – Creating high-impact acquisition strategies that optimize resources and drive profitability.
✅ Operational Innovation & Compliance – Integrating cutting-edge technology with regulatory best practices to ensure sustainable and ethical business growth.
✅ Partnership Development & Industry Influence – Leading collaborations with key stakeholders to expand networks, improve care access, and shape the future of behavioral health.
Background & Career Highlights:
Founder of Behavioral Blueprints – Helping behavioral health providers streamline operations, expand market reach, and optimize payor relations.
Partnerships Director at RecoverWell – Spearheading the adoption of an ASAM-compliant referral network, streamlining discharge planning, enhancing referral networks, increasing compliant patient placements, while reducing average CAC.
Former VP of Growth & Business Development – Scaled multiple high-growth organizations, leading AI-enabled transformation projects.
Executive Search & Recruitment Expert – Built and scaled high-performance sales, recruitment, and leadership teams for healthcare and tech-focused companies.
Health-Tech & AI Thought Leader – Works with emerging startups to refine UVP, GTM strategy, and AI-enabled operational models.
Why Her Work Matters:
Shawnee’s ability to bridge business strategy with AI-driven execution makes her an industry leader in behavioral health transformation. Her expertise in growth acceleration, market expansion, and cutting-edge technology solutions positions Behavioral Blueprints as a go-to partner for healthcare providers aiming to scale while maintaining high-quality care.